Is September the New January?

August 28, 2025
Person writing in a notebook with a blue pen while sitting on the ground covered with yellow leaves.

 You know that old saying, “New Year, New Me”? Honestly, I’ve never been a fan. I don’t think we need to wait until January to make a change — we can hit reset at any point of the year.


But there’s something about September. Whether you have children or not, the back-to-school feeling is in the air. Summer winds down, autumn edges in, and suddenly there’s a shift — almost like nature is saying, “right, let’s get back to it.”


When I became self-employed, I noticed how quiet summer could be. Everyone’s away, routines are out of sync, and life feels a little on pause. Then September arrives, and it’s like everything switches back on again. Networking events fill the diary, workshops pick back up, schools are back, the roads are busier — and there’s this buzz of fresh energy.


And the best part? Unlike January, there’s no pressure. We’re not weighed down with resolutions, new gym memberships, or leftover chocolates we’re pretending not to eat. September feels gentler. More intentional. A natural reset button.


This year, instead of piling on more to-dos, I’m focusing on a different kind of list — my Stop Doing List.

My “Stop Doing” List

  • Stop saying yes when I really mean no.


For me, this is about work–life balance. At the start of the year, I realised I was working more than I was living, so I made changes. But now I’ve tipped the other way. Just because I’m self-employed doesn’t mean “free time” is actually free. I need to be firmer at saying no to friends who assume I’m always available during the day.


  • Stop overthinking every decision.


Sometimes “good enough” really is good enough. I don’t need to analyse everything to death — action beats perfection every time.


  • Stop comparing myself to others.


Social media makes this so tempting, but it’s not real life — it’s the best bits. Even when I try to be authentic, I’ll still take three photos and choose the best one! I’m reminding myself that my path is mine alone.


  • Stop spending time on things that drain me.


Doom-scrolling is my big one. I’ve even put boundaries in place: I use Opal to block Facebook, Instagram, TikTok, and Pinterest between 1–4pm, Monday to Friday. It’s amazing how much headspace it frees up.


  • Stop putting myself at the bottom of the list.


Your wellbeing fuels everything else. If I keep putting myself last, everything suffers. So this autumn, self-care is staying at the top of my priorities.


✨ And that’s it — my September reset. Not about doing more, but about doing less of what holds me back.


If you’re feeling that September buzz too, maybe it’s time to write your own Stop Doing List. What could you let go of to make space for the things that matter most?


And if you’d like some help with your own reset, this is exactly why I run 1:1 coaching, cold water therapy sessions, business wellbeing workshops, and my Networking Blueprint course. September is the perfect time to refocus — and I’d love to support you in making those changes stick.

Sophie:


Is September the New January?


We’ve all heard the phrase “New Year, New Me” and unsurprisingly, I’ve never been a fan. Why wait until January to make a change when we can hit reset at any point of the year?


That said, there’s something undeniably powerful about September. Whether you have children or not, that back-to-school feeling lingers in the air. Summer winds down, autumn edges in, and suddenly there’s a shift, like nature is nudging us to say, “right, let’s get back to it.”


When I first became self-employed, I noticed how different the seasons felt. Summer is quieter as people are away, routines drift and life feels a little on pause. But once September arrives, everything springs back to life. Networking events fill the diary, workshops restart, the school run is back and there’s this fresh energy that’s hard to ignore.


What I love the most about this is that unlike January, September doesn’t come with pressure. We’re not weighed down with strict resolutions, expensive gym memberships or leftover Christmas chocolates. September feels softer and more intentional. Less about “fixing” ourselves and more about realigning.


This year, I’m taking a slightly different approach. Instead of writing another list of things to achieve, I’ve written a Stop Doing List.

My Stop Doing List

1. Stop saying yes when I really mean no.


This is a big one for me. At the start of the year, I realised I was working more than I was living, so I made some changes. But I’ve since tipped the other way. Just because I’m self-employed doesn’t mean my free time is automatically “free.” I need to be firmer in protecting my time and energy.


2. Stop overthinking every decision.


Sometimes “good enough” really is good enough. I don’t need to analyse everything to death - action beats perfection every time.


3. Stop comparing myself to others.


Social media makes this one tricky. It’s so easy to compare yourself to highlight reels. Even when I try to be authentic, I still take three photos and pick the best one! I’m reminding myself that my journey is mine alone.


4. Stop spending time on things that drain me.


For me, doom-scrolling is the worst offender. To tackle it, I’ve put boundaries in place. I use Opal to block distracting apps like Instagram and TikTok during the day. The extra headspace it creates is incredible.


5. Stop putting myself at the bottom of the list.

 

This one’s non-negotiable. Your wellbeing fuels everything else. If I keep putting myself last, everything else suffers. So this autumn, self-care is staying at the top of my priorities.


So, that’s my September reset. Not about doing more, but about doing less of the things that hold me back.

If you’re feeling that September buzz too, maybe it’s time to write your own Stop Doing List. What could you let go of to make space for the things that matter most?


And if you’d like some help with your own reset, this is exactly why I run 1:1 coaching, cold water therapy sessions, business wellbeing workshops and my Networking Blueprint course. September is the perfect time to refocus and I’d love to support you in making those changes stick.


Love Ruth x


By Ruth Smith • September 30, 2026
My Son Asked Me a Question About Work… And I’m Still Thinking About It A few days ago, my son George asked me a question: “Is there a job that doesn’t benefit anyone?” At first, I thought there must be. There are jobs we don’t understand, jobs we would never want to do and jobs that can seem pointless from the outside. But I’ve been thinking about his question ever since. And I still can’t think of a genuine job that benefits absolutely nobody. Every job has a purpose Some are obvious. Doctors and nurses care for us when we’re unwell. Teachers help young people learn. Carers support people who need help. Firefighters keep us safe. But what about the jobs we rarely notice? The person who empties the bins keeps our communities clean. The cleaner working after everyone has gone home creates a safe and welcoming environment for the next day. The delivery driver might be bringing someone medication, food, a birthday present or something they’ve been waiting for all week. We don’t necessarily see the impact of these jobs, but that doesn’t mean there isn’t one. George and I then started thinking about something as ordinary as the clothes we wear. Before you pull on a jumper, countless people may have been involved in producing the materials, making the thread, creating the fabric, sewing the garment, packaging it and getting it into the shop. The person operating one of those machines might never see the finished jumper. They might never know who eventually wears it. But their part still matters. One job becomes a small part of a much bigger chain. And I think that applies to so many of us. What if you can’t see the difference you make?  An administrator might spend their day processing information and organising appointments without ever meeting the person who benefits from their work. Someone ordering supplies might simply be placing orders, but without those supplies, someone else may not be able to do their job. A receptionist might think they are simply answering phones, when actually their friendly voice could be making a nervous person feel more comfortable. And then there are jobs where the impact is emotional. A hairdresser might give someone a confidence boost, listen when someone needs to talk or simply provide some much-needed human connection. A musician, actor, writer or comedian might give someone an escape from a difficult day. Not everything that matters can be measured in money. So, does every job matter? I’m not sure we can say that every job is automatically worthwhile simply because someone gets paid to do it. There are certainly jobs where people can be exploited or harmed. So perhaps the better question is: Who benefits from what you do? Maybe the value of our work shouldn’t only be measured by salary, status or job title. Maybe we should also think about whether it makes someone’s life: safer, easier, healthier, happier or more connected. And this got me thinking about the way we talk to young people about work. We often ask: “What job do you want when you grow up?” But perhaps we could also ask: “Who would you like your work to help?” Not everyone will save lives or change the world on a huge scale. Most of us will make smaller differences. Because you don’t need an impressive job title to make a difference, you don’t even have to see the difference you make. Sometimes you are simply one small part of a much bigger chain. And without your part, something further along that chain might not happen. So, after several days of thinking about George’s question, I still don’t think I have an answer. I can’t think of a genuine job that benefits absolutely nobody. But perhaps the question is worth asking ourselves from time to time: Who benefits from what I do? And if you’re struggling to think of anyone, perhaps look a little further along the chain. You might be making more of a difference than you realise. What do you think? Can you think of a job that genuinely benefits nobody?
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