Let’s Talk About Sex, Baby… and Everything Else We Don’t Openly Discuss

Ruth Smith • June 17, 2026

It's not the topic, it's the shame around it.

Let’s Talk About Sex, Baby… and Everything Else We Don’t Openly Discuss


This blog started with something very ordinary — my partner’s birthday.

As birthdays go, there were cards, presents, cake… and of course the usual jokes about birthday sex.

It made me laugh, but it also got me thinking.

Why is sex still such a taboo subject?


And not just sex, but so many things we joke about, hint at or see everywhere in culture… but still don’t feel comfortable talking about openly.

Sex is one of them.

Which is strange when you think about it.

We’ll laugh about it in birthday cards.
We’ll see it on TV, in films, in advertising.
It’s everywhere.


And yet… if you try to have an honest, adult conversation about intimacy, relationships or desire, suddenly everyone becomes very interested in talking about literally anything else, usually the weather.


And then my mind moved on to another topic that sits in the same category.

Money.

Why don’t we talk openly about money either?

We might know what someone had for dinner, where they went on holiday, or who they’re dating… but we rarely know what people earn.


In workplaces, I completely understand there are sensitivities around this — roles, responsibilities, experience levels all vary.

But outside of that, it still feels like something we tiptoe around.

We’ll happily share a bargain we found in Primark, but feel awkward admitting we’ve saved for months for something we really wanted and are proud of.

Almost like we’re meant to downplay our own success.

And as I sat with all of this, I kept coming back to a question I often explore in my work:

Who taught us this?

Because the honest answer is… usually nobody. And everybody at the same time.


Most of us didn’t sit through a lesson called “Things You Should Feel Ashamed Talking About.”

We absorbed it.

From conversations we overheard, from things that weren’t said, from topics that made adults uncomfortable, from subjects that were quickly changed when they came up.

And many of those beliefs were formed long before we had the language or confidence to question them.


So, if money was a source of stress growing up, we may have learned not to talk about it.

If emotions were met with 'stop crying' or 'you’re fine' we may have learned to hide how we feel.

If sex was never discussed, we may have grown up believing it’s not something to talk about openly.

If success was seen as showing off, we may struggle to celebrate our wins.

If asking for help was seen as weakness, we may find it hard to reach out when we need support.


And what’s really interesting is this: most of these beliefs didn’t start with us.

They were passed down.

Often unintentionally. Often with love. Often from people doing their best with what they had.

But that doesn’t mean we have to keep them.


In my work as a therapist and coach, I see this all the time.

People come to me saying they have a confidence issue, an anxiety issue, or a relationship issue.

But as we talk, something else becomes clear.

They’re not really struggling with money, they’re struggling with what they were taught about money.

They’re not struggling with success, they’re struggling with what they believe success says about them.

They’re not struggling with asking for help, they’re struggling with the belief that it means they’ve failed.

And the same is true for so many areas of life: sex, relationships, mental health, menopause, grief, boundaries, loneliness… the list goes on.


Often, it’s not the topic itself that’s the problem.

It’s the shame attached to it. And shame grows in silence. The less we talk about something, the heavier it becomes. The more we avoid it, the more power it holds.


But imagine if that changed.

Imagine if we could talk about money without judgement.
Talk about mental health before crisis point.
Talk about sex, menopause, grief, loneliness without lowering our voices.
Celebrate success without feeling like we’re showing off.


Maybe the most powerful thing we can pass on isn’t more advice.

Maybe it’s permission.

Permission to talk.
Permission to question.
Permission to be honest.
Permission to say “I’m not okay.”
And permission to say “I’m actually really proud of myself.”


Because every time we have one of those conversations, we loosen something that may have been held in place for generations.


And that feels important.

So I’ll leave you with this question:

What was one topic that wasn’t openly discussed in your house growing up and how do you think it’s shaped you today?


By Ruth Smith • September 30, 2026
My Son Asked Me a Question About Work… And I’m Still Thinking About It A few days ago, my son George asked me a question: “Is there a job that doesn’t benefit anyone?” At first, I thought there must be. There are jobs we don’t understand, jobs we would never want to do and jobs that can seem pointless from the outside. But I’ve been thinking about his question ever since. And I still can’t think of a genuine job that benefits absolutely nobody. Every job has a purpose Some are obvious. Doctors and nurses care for us when we’re unwell. Teachers help young people learn. Carers support people who need help. Firefighters keep us safe. But what about the jobs we rarely notice? The person who empties the bins keeps our communities clean. The cleaner working after everyone has gone home creates a safe and welcoming environment for the next day. The delivery driver might be bringing someone medication, food, a birthday present or something they’ve been waiting for all week. We don’t necessarily see the impact of these jobs, but that doesn’t mean there isn’t one. George and I then started thinking about something as ordinary as the clothes we wear. Before you pull on a jumper, countless people may have been involved in producing the materials, making the thread, creating the fabric, sewing the garment, packaging it and getting it into the shop. The person operating one of those machines might never see the finished jumper. They might never know who eventually wears it. But their part still matters. One job becomes a small part of a much bigger chain. And I think that applies to so many of us. What if you can’t see the difference you make?  An administrator might spend their day processing information and organising appointments without ever meeting the person who benefits from their work. Someone ordering supplies might simply be placing orders, but without those supplies, someone else may not be able to do their job. A receptionist might think they are simply answering phones, when actually their friendly voice could be making a nervous person feel more comfortable. And then there are jobs where the impact is emotional. A hairdresser might give someone a confidence boost, listen when someone needs to talk or simply provide some much-needed human connection. A musician, actor, writer or comedian might give someone an escape from a difficult day. Not everything that matters can be measured in money. So, does every job matter? I’m not sure we can say that every job is automatically worthwhile simply because someone gets paid to do it. There are certainly jobs where people can be exploited or harmed. So perhaps the better question is: Who benefits from what you do? Maybe the value of our work shouldn’t only be measured by salary, status or job title. Maybe we should also think about whether it makes someone’s life: safer, easier, healthier, happier or more connected. And this got me thinking about the way we talk to young people about work. We often ask: “What job do you want when you grow up?” But perhaps we could also ask: “Who would you like your work to help?” Not everyone will save lives or change the world on a huge scale. Most of us will make smaller differences. Because you don’t need an impressive job title to make a difference, you don’t even have to see the difference you make. Sometimes you are simply one small part of a much bigger chain. And without your part, something further along that chain might not happen. So, after several days of thinking about George’s question, I still don’t think I have an answer. I can’t think of a genuine job that benefits absolutely nobody. But perhaps the question is worth asking ourselves from time to time: Who benefits from what I do? And if you’re struggling to think of anyone, perhaps look a little further along the chain. You might be making more of a difference than you realise. What do you think? Can you think of a job that genuinely benefits nobody?
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By Ruth Smith • November 5, 2025
I'm bringing NERVOUS back. I've been thinking, maybe it’s time we brought the word nervous back into our vocabulary. Because nervous is okay. Nervous is normal. Nervous means you care. We don’t need to medicalise every wobble or turn every flutter into a diagnosis. Sometimes, it’s enough to say: “I’m nervous… and that’s alright.” Next time those feelings bubble up, ask yourself: Am I truly anxious, or am I just nervous? And if it’s more than nerves... if anxiety, stress or low confidence are starting to take over then please know you don’t have to face it alone. I help people untangle their thoughts, calm their nervous system and rediscover what feeling amazing really means. Through 1:1 therapy, mindset coaching, and cold water therapy, we work together to help you feel calm, confident and back in control. Ready to take the next step? Book a free, friendly discovery call or message me to chat about what you need. Let’s help you feel amazing again.
August 28, 2025
You know that old saying, “New Year, New Me”? Honestly, I’ve never been a fan. I don’t think we need to wait until January to make a change — we can hit reset at any point of the year. But there’s something about September. Whether you have children or not, the back-to-school feeling is in the air. Summer winds down, autumn edges in, and suddenly there’s a shift — almost like nature is saying, “right, let’s get back to it.” When I became self-employed, I noticed how quiet summer could be. Everyone’s away, routines are out of sync, and life feels a little on pause. Then September arrives, and it’s like everything switches back on again. Networking events fill the diary, workshops pick back up, schools are back, the roads are busier — and there’s this buzz of fresh energy. And the best part? Unlike January, there’s no pressure. We’re not weighed down with resolutions, new gym memberships, or leftover chocolates we’re pretending not to eat. September feels gentler. More intentional. A natural reset button. This year, instead of piling on more to-dos, I’m focusing on a different kind of list — my Stop Doing List .
By Ruth Smith • July 30, 2025
Whether you’re juggling childcare or just feeling the shift in pace, the school holidays can throw everything off. Between unpredictable weather, broken routines and the pressure to “make it special,” it’s easy to feel frazzled.  Here’s a real-life guide, from one human to another, to help you stay calm, grounded and maybe even enjoy a bit of it!
By Ruth Smith • August 13, 2024
Hello! Truthfully, I’m not too sure where to start since this is my first ‘proper’ blog post, but someone I know suggested that I start writing to document my cold-water therapy workshops journey as this is something I’m creating at the moment. To be totally authentic, English and word-finding aren’t a strong point of mine, so I will be using a little bit of magic to help me out with some parts. First a little bit about me, my name is Ruth Smith, and I am ‘The Feel Amazing Therapist’ a life coach and therapist based in Marske, my passion is changing people’s lives and ensuring they feel amazing by clearing the s**t from the past and providing tools to move forward. Although I do have a counselling qualification, I am very different from a counsellor, a client will never leave my office in a state of upset, they leave knowing they are amazing with tasks to do to help achieve their goal.